Because you don't buy the sofa through a resale system, but directly from us, and because we don't spend on advertising. We try to spread the word about ourselves on social media, we send our news to the press, where exciting projects are always given space, but we don't spend on any form of advertising or promotion. So all you pay for is the sofa, the mental and physical work and of course our monthly rent. So we have fewer sofas to sell, we have a smaller company and we have less impact on the environment. Thank you again for supporting our work with your purchase.